?????????? ?? influencers ??? ??? ???????? ??? ?? manufacturer awareness ??? ??????????? ?????? ???????? ??? ?? ?????? ?? ??????? ???? ?? ???? ??? ?????? ?? ?????? ??? ????? ??? ?????? ???????? ???????????, ???????? ??? ??? ????????? ?????? ?? ????? ????????????. ?? ??? ??????? ??????????? ??????? ??????? ??????? ??? ?????? ??? ???? ????????? ?????